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Healthcare professional supporting a long-term survivor after advanced cell and gene therapy, illustrating post-treatment patient engagement, survivorship care, and real-world evidence collection.

The Survivorship Funnel: Pharma’s Biggest Opportunity Begins After Treatment Ends

Donna Pacheco - July 13, 2026

Healthcare team coordinating an advanced therapy treatment workflow, illustrating how procedure-based pharma marketing improves provider adoption through scheduling, logistics, and operational support.

The Procedure Is the Product: Why Great Therapies Still Fail in...

Donna Pacheco - June 30, 2026

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Global pharmaceutical product entering the U.S. market with medicine vials, world map, and American healthcare commercialization concept.

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Patient reviewing unexpected prescription costs at a pharmacy while highlighting the importance of pharma patient loyalty programs and financial support to improve medication adherence.

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