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Healthcare professionals connected across a digital world map, representing global pharmaceutical branding, cross-border marketing, and international healthcare communication.

The Borderless Brand: Why National Marketing Plans No Longer Work

Donna Pacheco - July 16, 2026

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Healthcare professionals connected across a digital world map, representing global pharmaceutical branding, cross-border marketing, and international healthcare communication.

The Borderless Brand: Why National Marketing Plans No Longer Work

July 16, 2026

Biotech executives reviewing clinical development strategy and corporate branding in a modern life sciences office before commercial drug launch.

Before You Market the Drug, Market the Company

July 15, 2026

Healthcare professional using a digital tablet with audio waveforms connecting a smart speaker, wearable device, medication, and connected health technology, illustrating sonic branding in pharma.

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July 15, 2026