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Pharma marketer comparing two hospital markets shaped by different 340B pharmacy, reimbursement, claims data, and regulatory environments.

Two Hospitals, Two Different Markets: The 340B Problem Pharma Can’t Ignore

Donna Pacheco - August 25, 2026

Healthcare marketing team analyzing buying signals and account-based marketing data inside a modern hospital strategy meeting

From “Target Accounts” to “Buying Motions”: The New Playbook for Healthcare...

Donna Pacheco - May 27, 2026

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