health technology assessment Archives - Pharma Marketing Network

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Healthcare market access professional reviewing AI-powered evidence analysis dashboards for formulary decision support and reimbursement strategy.

Marketing to the Machine: When AI Helps Shape Formulary Decisions

Donna Pacheco - July 10, 2026

Pharmaceutical market access professionals reviewing health technology assessment data, reimbursement models, and value-based pricing strategies during a strategic planning meeting.

The New Pricing Gatekeeper: Why HTA Is Becoming Pharma’s Biggest Marketing...

Donna Pacheco - July 1, 2026

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