IRA pharma marketing strategy Archives - Pharma Marketing Network

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Prescription drugs, stethoscope, and Inflation Reduction Act document in front of the U.S. Capitol, representing the IRA’s impact on pharma pricing and marketing strategies.

Pricing Politics and Pharma Messaging: Preparing Brands for the Post-IRA Landscape

Donna Pacheco - December 25, 2025

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Pharmaceutical portfolio strategy concept showing connected drug products, analytics charts, and digital healthcare icons under a magnifying glass

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Split image showing a stopwatch symbolizing speed and a compliance checklist with medical tools representing safety in pharma marketing

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Balance scale comparing pharmaceutical demand and clinical evidence with GLP-1 medications and research materials

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