long-term adherence marketing Archives - Pharma Marketing Network

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Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

Donna Pacheco - July 9, 2026

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RECENT POSTS

Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

July 9, 2026

Healthcare professional comparing a streamlined treatment pathway with a complex clinical workflow, illustrating how treatment simplicity influences pharmaceutical adoption and prescribing decisions.

The Simplicity Advantage: Why the Best Drug Doesn’t Always Win

July 8, 2026

Healthcare professional reviewing treatment options as a patient transitions between prescription therapies, illustrating a therapy switching strategy in pharmaceutical marketing.

The Second Prescription: Where Pharma Brands Are Really Won—or Lost

July 8, 2026