market access strategy Archives - Pharma Marketing Network

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The Pricing Narrative Shift: Why Pharma Can No Longer Control the...

Donna Pacheco - April 1, 2026

Creating the Category: How to Market First-in-Class Therapies Without Confusing the...

Donna Pacheco - March 6, 2026

Marketing in a Price-Control Era: How to Tell a Value Story...

Donna Pacheco - February 25, 2026

Beyond Launch: How to Sustain Brand Relevance After the First 18...

Donna Pacheco - February 22, 2026

Strategic pharma launch plan on a clipboard surrounded by medication, stethoscope, and professionals in a meeting.

Launching a Drug in a Policy-Driven Market: How to Build a...

Donna Pacheco - January 1, 2026

Conceptual image showing medical costs, prescription pills, insurance documents, and a sign reading “Access” and “Covered,” symbolizing payer-first pharma marketing and healthcare affordability.

Lead With Access: Why Pharma Campaigns Should Start With Coverage, Not...

Donna Pacheco - December 25, 2025

Prescription bottle with price tag beside pills and financial charts symbolizing drug pricing communication and transparency in pharma marketing.

Rethinking Drug Pricing Communication: Communicating Value Beyond the Sticker Price

Donna Pacheco - December 25, 2025

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FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

The Algorithmic Gatekeeper: How Pharma Marketers Can Stay Visible in AI-Filtered...

April 20, 2026

Robotic hand holding a capsule in a digital pharma lab with compliance shield and AI data interface

When AI Speaks for Your Brand: What Pharma Marketers Must Do...