OTC drugs Archives - Pharma Marketing Network

Home Tags OTC drugs

Prescription-to-OTC transition concept showing a prescription medicine evolving into a consumer healthcare product on a pharmacy shelf.

From Prescription to Shelf: How Pharma Brands Survive the OTC Transition

Donna Pacheco - June 12, 2026

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Specialty pharmacy marketing concept showing patient engagement, dispensing networks, healthcare analytics, and pharmacy support services.

The Specialty Pharmacy Power Shift: Why Dispensing Networks Are Becoming Marketing...

June 12, 2026

Prescription-to-OTC transition concept showing a prescription medicine evolving into a consumer healthcare product on a pharmacy shelf.

From Prescription to Shelf: How Pharma Brands Survive the OTC Transition

June 12, 2026

Clinical researchers using digital marketing tools and patient targeting strategies to improve clinical trial recruitment and accelerate pharmaceutical research.

Why Clinical Trial Recruitment Has Become Pharma’s Next Commercial Battleground

June 11, 2026