patient behavior Archives - Pharma Marketing Network

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Nasal epinephrine spray representing behavioral patient marketing and the shift toward needle-free emergency allergy treatment.

The Needle-Free Pivot: What neffy Teaches Us About Changing an Emergency...

Donna Pacheco - September 17, 2026

Forecasting in the Age of AI: Why Pharma Marketing Needs a...

Donna Pacheco - February 2, 2026

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RECENT POSTS

Consumer comparing a $39 contact lens advertisement on a smartphone with a higher checkout total on a laptop, highlighting healthcare pricing transparency.

The Ad Said $39. Checkout Said More. When Does Price Become...

October 13, 2026

A Pharma Company Is Calling for a Women’s Health Strategy. Is...

October 12, 2026

Diverse group of people representing a whole-person HIV support network of clinicians, family, peers, advocates, and mental wellness resources.

Merck’s HIV “Hive” Puts the Support Network at the Center

October 12, 2026