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Healthcare market access professional reviewing AI-powered evidence analysis dashboards for formulary decision support and reimbursement strategy.

Marketing to the Machine: When AI Helps Shape Formulary Decisions

Donna Pacheco - July 10, 2026

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RECENT POSTS

Healthcare market access professional reviewing AI-powered evidence analysis dashboards for formulary decision support and reimbursement strategy.

Marketing to the Machine: When AI Helps Shape Formulary Decisions

July 10, 2026

Healthcare professional and patient using a secure patient portal on a laptop and smartphone to manage appointments, medications, lab results, and digital health communications.

The Patient Portal Mandate: Pharma’s Next Marketing Frontier

July 10, 2026

Physician reviewing patient treatment progression while evaluating second-line therapy options during a clinical care decision.

The Escalation Effect: Where Pharma’s Biggest Prescribing Decisions Really Happen

July 9, 2026