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Pharma marketing team reviewing synthetic ad testing results and AI-generated campaign prototypes before production

Before the $1 Million Shoot: Can “Faux Pharma” Make Real Campaigns...

Donna Pacheco - August 31, 2026

Every Pharma Campaign Looks the Same. Here’s How to Break Away

Donna Pacheco - August 12, 2026

Modern pharmaceutical access marketing concept showing affordability, coverage support, prescription access, and patient healthcare journey

Access Is the Message: Why Pharma Campaigns Must Lead with Affordability...

Donna Pacheco - May 13, 2026

EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

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May 27, 2017

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December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Healthcare professionals from different generations using digital tools as part of a modern generational HCP marketing strategy.

The Millennial Prescriber Pivot: Is Your HCP Strategy Built for the...

September 10, 2026

Pharma professionals coordinating medical, commercial, digital, and communications strategies at an industry congress.

Your Congress Strategy May Have a Coordination Problem, Not an ROI...

September 9, 2026

Patient prescription journey illustrating the transition from a first prescription fill to a second fill and continued treatment.

A First Fill Looks Like a Win. What Happens at Fill...

September 9, 2026