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Physician reviewing EHR data and connected programmatic healthcare advertising insights on a digital screen

The EHR Is Becoming Programmatic Media. Pharma Buyers Should Pay Attention.

Donna Pacheco - September 30, 2026

Hand holding a smartphone with the TikTok app open, next to a blister pack of blue pills and data charts on a wooden desk.

TikTok Is Just the Beginning: Why Context-First Pharma Media Strategy Matters

Donna Pacheco - December 8, 2025