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Tablet showing patient data with a warning symbol highlighting risks of pharma personalization strategy in healthcare marketing

When Personalization Backfires: The Hidden Risks of Getting Too Specific in...

Donna Pacheco - April 15, 2026

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Tablet showing patient data with a warning symbol highlighting risks of pharma personalization strategy in healthcare marketing

When Personalization Backfires: The Hidden Risks of Getting Too Specific in...

April 15, 2026

Healthcare professionals using digital devices connected across multiple pharma marketing touchpoints

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April 14, 2026

Lawrence Bressler

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