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A professional pharma sales rep manages digital tools and sales data in a modern office, representing the shift to omnichannel orchestration.

The Digital Frontline: Field Reps as Omnichannel Orchestrators

Donna Pacheco - December 8, 2025

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

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Pharmaceutical professional using AI-driven tools to optimize healthcare content with digital brain interface and data analytics

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Robotic hand holding a capsule in a digital pharma lab with compliance shield and AI data interface

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