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Broken chessboard with pills and syringe symbolizing pharma marketing strategy failure and execution challenges

The Strategy Illusion: Why Most Pharma Marketing Plans Never Survive Execution

Donna Pacheco - April 15, 2026

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Broken chessboard with pills and syringe symbolizing pharma marketing strategy failure and execution challenges

The Strategy Illusion: Why Most Pharma Marketing Plans Never Survive Execution

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Tablet showing patient data with a warning symbol highlighting risks of pharma personalization strategy in healthcare marketing

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