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Pharmaceutical sales representative using a modular digital sales aid on a tablet during a brief meeting with a healthcare professional.

The Death of the Static IVA: Designing Sales Aids for the...

Donna Pacheco - July 24, 2026

Healthcare professional comparing a streamlined treatment pathway with a complex clinical workflow, illustrating how treatment simplicity influences pharmaceutical adoption and prescribing decisions.

The Simplicity Advantage: Why the Best Drug Doesn’t Always Win

Donna Pacheco - July 8, 2026

Physician evaluating treatment options while reviewing clinical evidence before prescribing a new pharmaceutical therapy.

Why Most Doctors Don’t Prescribe the “Best” Drug First

Donna Pacheco - July 6, 2026

Primary care physician discussing treatment options with a patient while digital healthcare and patient identification icons illustrate modern primary care pharma marketing.

From Mechanism to Minutes: How Pharma Brands Win Over Primary Care

Donna Pacheco - June 26, 2026

Reimagining the Rep: A Modern Pharma Sales Enablement Strategy for 2026

Donna Pacheco - February 16, 2026

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026