population health Archives - Pharma Marketing Network

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Healthcare provider reviewing electronic health records with diagnostic coding data and digital patient analytics on a computer dashboard.

Decoding the Funnel: Why Better Diagnostic Coding May Be Pharma’s Next...

Donna Pacheco - July 28, 2026

Business leaders and healthcare decision-makers reviewing employee health benefits and healthcare strategy data in a corporate meeting environment.

The Stakeholder Pharma Keeps Missing: Why Employers Matter More Than Ever

Donna Pacheco - June 9, 2026

Healthcare executives and physicians discussing population health strategy and pharmaceutical partnerships in a modern hospital boardroom.

Beyond the Formulary: The New Pharma Buyer Isn’t the Physician

Donna Pacheco - May 21, 2026

EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Pharma marketer reviewing healthcare tracking pixels, patient data privacy, and secure digital measurement on a laptop.

Your Pharma Website Is Still Tracking Patients. Now What?

August 18, 2026

Hourglass illustrating the IRA small molecule nine-year timeline compared with the 13-year biologics timeline for Medicare drug price negotiations.

Nine Years or Thirteen? The IRA Timeline That’s Changing Pharma Marketing...

August 17, 2026

Patient using a neuroinclusive healthcare app with clear navigation, flexible reminders, and accessible patient support features.

Neuroinclusive Patient App UX: Designing for Every Mind

August 17, 2026