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Hospital procurement leaders evaluating pharmaceutical vendors and healthcare purchasing decisions in a modern hospital boardroom.

The New Pharma Gatekeeper Isn’t a Physician, It’s Procurement

Donna Pacheco - June 11, 2026

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Hospital procurement leaders evaluating pharmaceutical vendors and healthcare purchasing decisions in a modern hospital boardroom.

The New Pharma Gatekeeper Isn’t a Physician, It’s Procurement

June 11, 2026

Global pharmaceutical supply chain network showing medicine distribution, secure manufacturing operations, logistics infrastructure, and reliable drug delivery systems.

Drug Shortages Changed the Rules: When Reliability Becomes a Marketing Advantage

June 10, 2026

Healthcare providers, treatment centers, and patients connected through a digital referral network illustrating patient referral strategy and care routing.

The Hidden Referral Battle: How Patient Routing Reshapes Market Share

June 10, 2026