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Pharmaceutical sales representative using a modular digital sales aid on a tablet during a brief meeting with a healthcare professional.

The Death of the Static IVA: Designing Sales Aids for the...

Donna Pacheco - July 24, 2026

Reimagining the Rep: A Modern Pharma Sales Enablement Strategy for 2026

Donna Pacheco - February 16, 2026

EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Pharmaceutical commercial leadership team discussing a global pharma commercialization strategy in a corporate meeting.

One Commercial Leader, Fewer Silos: Daiichi Sankyo’s Reorg Raises a Bigger...

August 27, 2026

NFL Alumni community outreach connecting football, healthcare, and sickle cell education for rare disease awareness marketing.

An NFL Partnership for Sickle Cell? Genetix Is Betting on Cultural...

August 27, 2026

Researcher meditating in a laboratory while viewing immersive molecular imagery, representing pharma scientific storytelling.

Regeneron Made Science Feel Like Meditation. That’s More Radical Than It...

August 26, 2026