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Healthcare professional supporting a long-term survivor after advanced cell and gene therapy, illustrating post-treatment patient engagement, survivorship care, and real-world evidence collection.

The Survivorship Funnel: Pharma’s Biggest Opportunity Begins After Treatment Ends

Donna Pacheco - July 13, 2026

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RECENT POSTS

Healthcare professional supporting a long-term survivor after advanced cell and gene therapy, illustrating post-treatment patient engagement, survivorship care, and real-world evidence collection.

The Survivorship Funnel: Pharma’s Biggest Opportunity Begins After Treatment Ends

July 13, 2026

Young adult managing a chronic health condition using a smartphone to access digital healthcare resources, representing Gen Z pharma marketing, patient engagement, and trusted health communication.

The Gen Z Chronic Care Shift: Winning the Trust of Healthcare’s...

July 13, 2026

Healthcare market access professional reviewing AI-powered evidence analysis dashboards for formulary decision support and reimbursement strategy.

Marketing to the Machine: When AI Helps Shape Formulary Decisions

July 10, 2026