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Nasal epinephrine spray representing behavioral patient marketing and the shift toward needle-free emergency allergy treatment.

The Needle-Free Pivot: What neffy Teaches Us About Changing an Emergency...

Donna Pacheco -
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Hospital procurement leaders evaluating pharmaceutical vendors and healthcare purchasing decisions in a modern hospital boardroom.

The New Pharma Gatekeeper Isn’t a Physician, It’s Procurement

Donna Pacheco -
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