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Healthcare professional evaluating treatment options including pharmaceuticals, surgery, medical devices, digital therapeutics, lifestyle interventions, and watchful waiting.

Your Biggest Competitor Isn’t Another Drug—It’s Something Else Entirely

Donna Pacheco - July 2, 2026

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Healthcare professional evaluating treatment options including pharmaceuticals, surgery, medical devices, digital therapeutics, lifestyle interventions, and watchful waiting.

Your Biggest Competitor Isn’t Another Drug—It’s Something Else Entirely

July 2, 2026

Doctor reviewing AI-generated synthetic control arm clinical trial data on a transparent digital interface to evaluate evidence for pharmaceutical decision-making.

The In-Silico Sell: Can Pharma Convince Doctors to Trust AI-Generated Clinical...

July 2, 2026

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