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Physician reviewing patient treatment progression while evaluating second-line therapy options during a clinical care decision.

The Escalation Effect: Where Pharma’s Biggest Prescribing Decisions Really Happen

Donna Pacheco - July 9, 2026

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Physician reviewing patient treatment progression while evaluating second-line therapy options during a clinical care decision.

The Escalation Effect: Where Pharma’s Biggest Prescribing Decisions Really Happen

July 9, 2026

Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

July 9, 2026

Healthcare professional comparing a streamlined treatment pathway with a complex clinical workflow, illustrating how treatment simplicity influences pharmaceutical adoption and prescribing decisions.

The Simplicity Advantage: Why the Best Drug Doesn’t Always Win

July 8, 2026