value-based healthcare Archives - Pharma Marketing Network

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Hospital procurement leaders evaluating pharmaceutical vendors and healthcare purchasing decisions in a modern hospital boardroom.

The New Pharma Gatekeeper Isn’t a Physician, It’s Procurement

Donna Pacheco - June 11, 2026

Business leaders and healthcare decision-makers reviewing employee health benefits and healthcare strategy data in a corporate meeting environment.

The Stakeholder Pharma Keeps Missing: Why Employers Matter More Than Ever

Donna Pacheco - June 9, 2026

The Subscription Reckoning: Can Pharma Market in a Pay-for-Performance World?

Donna Pacheco - March 9, 2026

Insurance Isn’t the Only Gatekeeper: Marketing to Employers and Benefits Coalitions

Donna Pacheco - March 5, 2026

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

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POPULAR POSTS

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December 21, 2020

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RECENT POSTS

Scientist analyzing biomarker data and DNA diagnostics in a modern laboratory, illustrating biomarker diagnostic marketing and precision medicine strategies in the pharmaceutical industry.

Marketing the Biomarker Before the Brand: Pharma’s New Growth Strategy

June 23, 2026

Climate-driven disease spread visualized through predictive healthcare analytics, showing emerging infectious disease risk zones and pharmaceutical marketing intelligence.

When Diseases Move North: The New Geography of Pharma Marketing

June 23, 2026

GLP-1 injection pen, medication vial, and safety warning materials illustrating overdose concerns, dosing errors, and pharmaceutical risk communication challenges.

The GLP-1 Safety Reckoning: Why Overdose Headlines Are Becoming a Marketing...

June 22, 2026