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Fair Balance Isn’t Enough: Why Your DTC Ads May Still Trigger...

Donna Pacheco - January 16, 2026

When AI Picks Your Media Plan: How Pharma Marketers Can Stay...

Donna Pacheco - January 16, 2026

State AI Laws and Pharma Campaigns: Navigating One Brand Story Across...

Donna Pacheco - January 9, 2026

Conceptual image showing medical costs, prescription pills, insurance documents, and a sign reading “Access” and “Covered,” symbolizing payer-first pharma marketing and healthcare affordability.

Lead With Access: Why Pharma Campaigns Should Start With Coverage, Not...

Donna Pacheco - December 25, 2025

A chocolate chip cookie rests on a laptop keyboard displaying digital icons for data privacy and healthcare, symbolizing pharma's post-cookie data strategy shift.

Post-Cookie Reality Check: Pharma Data Strategy for a Privacy‑First Web

Donna Pacheco - December 11, 2025

Hand holding a smartphone with the TikTok app open, next to a blister pack of blue pills and data charts on a wooden desk.

TikTok Is Just the Beginning: Why Context-First Pharma Media Strategy Matters

Donna Pacheco - December 8, 2025

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

The Algorithmic Gatekeeper: How Pharma Marketers Can Stay Visible in AI-Filtered...

April 20, 2026

Robotic hand holding a capsule in a digital pharma lab with compliance shield and AI data interface

When AI Speaks for Your Brand: What Pharma Marketers Must Do...