Johnson & Johnson’s ennTV An Engaging Employee News Network
A conversation with Michael Heinley, Corporate Vice President, Leadership and Employee Communication, and Bill Price, Vice President, Media Relations, Johnson & Johnson, about the company’s Employee News Network (“ennTV”), a new video news magazine produced for J&J employees worldwide.
“Thanks to feedback from employee surveys and some common sense,” said Michael Heinley, “we sought to develop a communication vehicle to engage — and sustain — interest among employees globally.”
This requires delivering information in short bursts, preferably on video, and providing easy, unrestricted access, and these days that means offering the option to reach employees on their smartphones. Each episode and its individual stories can be shared — externally — with friends and family. So, for example, if employees or others see a story about a particular health issue or innovative program, anyone can email it, post the video to Facebook or other social media site, whatever, wherever.
Some Questions/Topics Discussed:
- What are the goals of J&J Employee News Network?
- How did you get employee input when planning ennTV? What’s been the feedback from employees since it was launched?
- Did you put this on YouTube hoping it would go “viral?” What do you hope non-employees take away from the shows?
- How do you plan to measure success?
- What sort of employee stories will you feature in the future?
- Is this show produced internally by your video department, or externally by a production company?
- Who reviews and approves the content?
Issue: Vol. 10, No. 17
Publication date: 10 November 2011
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