Supporting Patients via Twitter and Beyond BI Twitter AvatarAlthough nearly two-thirds of respondents to a 2009/2010 Pharma Marketing News survey thought that using Twitter for patient support activities would be somewhat or very effective, relatively few pharmaceutical companies are doing this on a regular basis. From time to time, however, it does happen. Boehringer Ingelheim shows how it’s done.

Key takeaways and topics covered:

  • Avoid Interferring with the Doctor-Patient Relationship
  • Be Non-Promotional
  • Respond Quickly
  • Are Patient Support Specialists Needed?
  • Benchmarking Social Media in the Pharma Industry
  • How to Get It Right

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Issue: Vol. 11, No. 6
June 29, 2012
Word Count: n/a

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