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The declining sales force return on investment may signal that a significant adjustment will take place in how pharma companies market and sell their products to physicians. Many experts–not the least of which are the experts cited in this Special Supplement–think that eDetailing fits the bill for a solution to declining physician marketing ROI.
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing that have been previously published in Pharma Marketing News.
The resultant collective wisdom of many experts both inside pharmaceutical companies and outside provide a frank assessment of the role and impact of eDetailing on physician marketing as well as the challenges that lie ahead.