Rita Ribeiro is a marketing leader with 20 years of global and US healthcare experience in pharmaceutical, medical device and services organizations. She has developed and implemented regionalized, integrated strategic plans to increase brand awareness and drive organizational growth across multiple therapeutic areas and service networks. Rita held leadership roles in marketing, sales, market research, and operations across multiple disease categories focusing on DTC and HCP channel promotion.
The Pharma Marketing Network® was established in 2003 by John Mack (aka Pharmaguy). Our ongoing mission is to foster a community for the pharmaceutical and healthcare marketing ecosystem designed to understand the challenges and trends of today, while collaborating to shape the future.