This morning I posted some results from the “Social Media Pharma Marketing Readiness Self-Assessment” survey that seemed to indicate that Pharma’s “Social Media Readiness” Score had improved (see post here).
But looking at the data from three different time periods, I find something perhaps interesting: the score increased from Dec-2007 to Nov-2008, but decreased afterwards as if there were some kind of “Social Media Readiness Recession” going on in the pharmaceutical industry.
Here’s the chart (click on it to enlarge):
- Period 1: 26-Dec-2007 through 31-May-2008
- Period 2: 1-Jun-2008 through 30-Nov-2008
- Period 3: 1-Dec-2008 through Today (6-Apr-2009)
The “Knowledge” category is the most telling. The new crop of respondents don’t seem to have as much social media knowledge as the 1-Jun-2008 through 30-Nov-2008 respondents, who were much more knowledgeable than the first group.