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Thursday, April 16, 2026
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The New Competitive Reality: Marketing in a Multi-Front Pharma Battleground
Donna Pacheco
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April 1, 2026
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Marketing Through the Patent Cliff: Lessons from Big Pharma Restructuring
Donna Pacheco
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March 30, 2026
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The GLP-1 Messaging War: Competing in a Category Under Scrutiny
Donna Pacheco
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March 27, 2026
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The Biosimilar Moment: Why Pharma Marketing Must Prepare for a New...
Donna Pacheco
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March 26, 2026
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The PBM Backlash: How Pharma Marketing Must Respond to the New...
Donna Pacheco
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March 26, 2026
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The Next Growth Frontier: Pharma Marketing Strategy in Emerging Healthcare Markets
Donna Pacheco
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March 20, 2026
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The Science of Influence: Using Behavioral Economics to Improve Pharma Marketing
Donna Pacheco
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March 18, 2026
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Owning the Disease Conversation: The New Playbook for Therapeutic Area Leadership
Donna Pacheco
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March 18, 2026
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Real-World Evidence Marketing: Turning Clinical Data Into Commercial Influence
Donna Pacheco
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March 17, 2026
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The Public Health Pivot: How Pharma Brands Are Partnering with Governments...
Donna Pacheco
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March 17, 2026
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