Rita Ribeiro, Product Director, Oncology Marketing, is a marketing leader with 20 years of global and US healthcare experience in pharmaceutical, medical device and services organizations. She has developed and implemented regionalized, integrated strategic plans to increase brand awareness and drive organizational growth across multiple therapeutic areas and service networks. Rita held leadership roles in marketing, sales, market research, and operations across multiple disease categories focusing on DTC and HCP channel promotion.
A recognized expert in digital and multichannel marketing, she specializes in integrated relationship marketing, CRM, SEM/SEO, digital advertising and lead generation strategies. She provides thought leadership consultancy services to companies, trade organizations and publications on commercial integration and digital ecosystem tools & analytics.
Rita holds an MBA in marketing management from Pace University and a certificate in strategic marketing from Columbia University in New York. She is fluent in English, Spanish and Portuguese.
Nonprofit & Advocacy:
Rita currently serves on the global corporate board of the Healthcare Businesswomen’s Association (HBA). She is an elected member of the board of directors and strategic development committee chair of the United Way of Greater Mercer County.