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Doctor and consumer connected through data-driven pharma audience targeting and healthcare marketing technology

Your HCP Strategy Knows Which Doctors Matter. Now That Intelligence Is...

Donna Pacheco -
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Damon Wayans using humor in a diabetic eye health awareness campaign focused on DME and vision care.

Can Pharma Be Funny About Serious Disease? Damon Wayans Is Testing...

Donna Pacheco -
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Creative bar stool installation used in a taboo health marketing campaign to raise awareness of colorectal cancer warning signs

A Bar Stool Started a Cancer Conversation. That’s the Point.

Donna Pacheco -
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Pharma marketing professionals reviewing a community health strategy while healthcare workers engage patients at a local outreach event.

“Health Equity” Disappeared From the Pitch Deck. Did the Marketing Strategy...

Donna Pacheco -
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Patient and healthcare professional having a personal conversation, representing authentic pharma marketing and human-centered communication.

Pharma Marketing Keeps Getting Smarter. Patients Still Want It to Feel...

Donna Pacheco -
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Pharma marketing trends represented by data analytics, point-of-care healthcare engagement, and pharmaceutical marketing awards.

Pharma Just Created Awards for Data and Point of Care. That...

Donna Pacheco -
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Healthcare professional using AI-powered predictive adherence analytics to identify patients at risk of therapy abandonment.

What If You Could See Nonadherence Coming Before the Patient Disappears?

Donna Pacheco -
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Golfer putting on a golf course with brain health imagery representing AbbVie’s purpose-driven PGA TOUR sponsorship.

Every Birdie Is Worth Something Now: AbbVie Rethinks Pharma Sports Sponsorship

Donna Pacheco -
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Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

Donna Pacheco -
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Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

Donna Pacheco -
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