PMN HCP Engagement Summit on Demand

Modular Content: Making It Work

Propelled by COVID-19, a customer-first marketing mindset has become a common theme in pharma marketing today. Modular content aka “atomic design” is a tactic being leveraged to create personalized messages for each customer.

Listen to this panel discussion moderated by Jennifer Ginest, Digital Marketing Manager @ PMN with pharma marketing executives, Vijay Iyengar, Senior Director, Sales and Marketing Strategic Solution @ EisaiMary Lassiter, Digital Platforms Operations @ BayerRyan Rosenberg, Director Omnichannel Capabilities @ SanofiHeather Turkoz, Rheumatology Marketing Lead @ UCB, on the potential benefits and challenges in bringing modular content from concept to actualization.

Omnichannel: Beyond Next Best Action


Pharma is moving to adapt to Omnichannel marketing, integrating all channels and content to deliver the right content, at the right time, to the right customer.

Amy Turnquist, PMN Editorial Advisory Board Member and Principal @ North Highland moderated this conversation with pharma marketing experts; Abigail Canlas, Director, Digital Strategy and Consumer, Digital Marketing @ Otsuka, Yael Jones, Senior Director, Digital Marketing @ GSK and Corinne Yaouanq-Lyngberg, Director, Omnichannel Strategic Enablement @ Novo Nordisk on how to move Omnichannel from vision to value and make it “business as usual.”