Thursday, October 8, 2026
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Tag: behavioral science

Healthcare professional using AI-powered predictive adherence analytics to identify patients at risk of therapy abandonment.

What If You Could See Nonadherence Coming Before the Patient Disappears?

Donna Pacheco -
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Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

The Nocebo Dilemma: Can DTC Ads Prime Patients for Side Effects?

Donna Pacheco -
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Researcher using EEG and eye-tracking technology to evaluate emotional engagement with a pharmaceutical marketing campaign in a modern neuroscience laboratory.

The Neuromarketing Frontier: Can Pharma Finally Measure Emotion?

Donna Pacheco -
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Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

Donna Pacheco -
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