behavioral science Archives - Pharma Marketing Network

Home Tags Behavioral science

Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

Donna Pacheco - July 9, 2026

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

July 9, 2026

Healthcare professional comparing a streamlined treatment pathway with a complex clinical workflow, illustrating how treatment simplicity influences pharmaceutical adoption and prescribing decisions.

The Simplicity Advantage: Why the Best Drug Doesn’t Always Win

July 8, 2026

Healthcare professional reviewing treatment options as a patient transitions between prescription therapies, illustrating a therapy switching strategy in pharmaceutical marketing.

The Second Prescription: Where Pharma Brands Are Really Won—or Lost

July 8, 2026