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Researcher reviewing a brain-computer interface system with digital brain visualization, connected neurotechnology, and pharmaceutical therapies in a modern healthcare innovation lab.

When Drugs Meet Brain Tech: Pharma’s Next Marketing Frontier

Donna Pacheco - July 6, 2026

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Researcher reviewing a brain-computer interface system with digital brain visualization, connected neurotechnology, and pharmaceutical therapies in a modern healthcare innovation lab.

When Drugs Meet Brain Tech: Pharma’s Next Marketing Frontier

July 6, 2026

Physician evaluating treatment options while reviewing clinical evidence before prescribing a new pharmaceutical therapy.

Why Most Doctors Don’t Prescribe the “Best” Drug First

July 6, 2026

Scientists collaborating through decentralized digital research networks with blockchain technology connecting global pharmaceutical innovation.

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