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Beyond the Prescription: Pharma’s New Competition Is in the Grocery Aisle

Donna Pacheco - June 25, 2026

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pharma-cpg-marketing-strategy-grocery-healthcare-ecosystem

Beyond the Prescription: Pharma’s New Competition Is in the Grocery Aisle

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Specialty biologic packaging with a QR code being scanned by a smartphone, illustrating a pharma connected packaging strategy for patient onboarding, digital education, and adherence support.

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