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A New Era of Pharma Marketing: Direct to Journalist (DTJ)

Pharma Guy - July 15, 2009

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

The Death of Last-Click: Rethinking Pharma Marketing Measurement

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Brand vs Medical vs Legal: Who Really Owns the Message in...

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Why Pharma Campaigns Fail—Even When They’re Fully Compliant

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