electronic health records Archives - Pharma Marketing Network

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Healthcare provider reviewing electronic health records with diagnostic coding data and digital patient analytics on a computer dashboard.

Decoding the Funnel: Why Better Diagnostic Coding May Be Pharma’s Next...

Donna Pacheco - July 28, 2026

Healthcare professional and patient using a secure patient portal on a laptop and smartphone to manage appointments, medications, lab results, and digital health communications.

The Patient Portal Mandate: Pharma’s Next Marketing Frontier

Donna Pacheco - July 10, 2026

The Invisible EHR: Why Clinical UX Is the Silent Driver of...

Donna Pacheco - January 23, 2026

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RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026