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Physicians reviewing healthcare campaign concepts and clinical marketing materials during a collaborative discussion

What Happens When Doctors—Not Marketers—Pick the Best Pharma Campaign?

Donna Pacheco -
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Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

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Medical Affairs and pharma Marketing professionals coordinating an omnichannel strategy for healthcare professional engagement

Medical Affairs Is Becoming a Media Player. Where Does That Leave...

Donna Pacheco -
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Healthcare professionals from different generations using digital tools as part of a modern generational HCP marketing strategy.

The Millennial Prescriber Pivot: Is Your HCP Strategy Built for the...

Donna Pacheco -
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Pharma professionals coordinating medical, commercial, digital, and communications strategies at an industry congress.

Your Congress Strategy May Have a Coordination Problem, Not an ROI...

Donna Pacheco -
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Healthcare professional using a digital pharma e-sampling platform to request pharmaceutical product samples online.

A Sample Request Isn’t Just a Sample Request Anymore

Donna Pacheco -
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Nurse practitioner and physician assistant reviewing digital clinical information as part of an APP pharma marketing strategy.

Stop Treating APPs Like Doctors: The Audience Pharma Keeps Underserving

Donna Pacheco -
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Pharma professionals using spatial computing to explore an interactive 3D anatomical model at a medical congress.

The VR Booth Is Dead: Spatial Computing for Pharma Marketing

Donna Pacheco -
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Physician reviewing a digital medical newsletter on a tablet in a modern clinic, illustrating physician newsletter marketing and pharmaceutical engagement with healthcare professionals.

Why Physician Newsletters Could Become Pharma’s Most Influential Media Channel

Donna Pacheco -
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Pharmaceutical sales representative using a modular digital sales aid on a tablet during a brief meeting with a healthcare professional.

The Death of the Static IVA: Designing Sales Aids for the...

Donna Pacheco -
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