healthcare communications Archives - Pharma Marketing Network

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When Pharma Faces the Spotlight: Marketing Strategy During Political and Legal...

Donna Pacheco - March 4, 2026

Marketing in a Price-Control Era: How to Tell a Value Story...

Donna Pacheco - February 25, 2026

Conceptual image showing medical costs, prescription pills, insurance documents, and a sign reading “Access” and “Covered,” symbolizing payer-first pharma marketing and healthcare affordability.

Lead With Access: Why Pharma Campaigns Should Start With Coverage, Not...

Donna Pacheco - December 25, 2025

Pharma Marketing vs. Healthcare Communication

Pharma Guy - January 11, 2010

Health Communications: Creative, Complex, and in Need of Collaboration

Pharma Guy - July 20, 2009

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Brand vs Medical vs Legal: Who Really Owns the Message in...

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