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Patient navigating telehealth, digital pharmacy, and retail clinic platforms as pharmaceutical brands lose control of the healthcare journey

The Platform Problem: Why Pharma Is Losing Control of the Patient...

Donna Pacheco - May 18, 2026

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Patient navigating telehealth, digital pharmacy, and retail clinic platforms as pharmaceutical brands lose control of the healthcare journey

The Platform Problem: Why Pharma Is Losing Control of the Patient...

May 18, 2026

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Healthcare professionals, policymakers, media observers, and digital audiences connected around a pharmaceutical campaign in a transparent AI-driven communication environment.

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