healthcare personalization Archives - Pharma Marketing Network

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The Data-Gradient Strategy: Why Global Pharma Campaigns Need Variable Personalization

Donna Pacheco - February 27, 2026

Illustration depicting personalized pharma marketing with human figures, data visualizations, and AI symbols representing modern segmentation strategies.

From Cohorts to Communities of One: Rethinking Segmentation in Pharma Marketing

Donna Pacheco - December 11, 2025

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