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The AI Budget Question: Where Should Artificial Intelligence Sit in the...

Donna Pacheco - February 23, 2026

Illustration depicting personalized pharma marketing with human figures, data visualizations, and AI symbols representing modern segmentation strategies.

From Cohorts to Communities of One: Rethinking Segmentation in Pharma Marketing

Donna Pacheco - December 11, 2025

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

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December 21, 2020

Pharma Marketing News – Past Issues (2016)

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Brand vs Medical vs Legal: Who Really Owns the Message in...

April 9, 2026

Why Pharma Campaigns Fail—Even When They’re Fully Compliant

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Does Pharma Even Build Brands Anymore? Rethinking Long-Term Strategy

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