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Healthcare professional and patient using a secure patient portal on a laptop and smartphone to manage appointments, medications, lab results, and digital health communications.

The Patient Portal Mandate: Pharma’s Next Marketing Frontier

Donna Pacheco - July 10, 2026

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Healthcare professional and patient using a secure patient portal on a laptop and smartphone to manage appointments, medications, lab results, and digital health communications.

The Patient Portal Mandate: Pharma’s Next Marketing Frontier

July 10, 2026

Physician reviewing patient treatment progression while evaluating second-line therapy options during a clinical care decision.

The Escalation Effect: Where Pharma’s Biggest Prescribing Decisions Really Happen

July 9, 2026

Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

July 9, 2026