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Illustration depicting personalized pharma marketing with human figures, data visualizations, and AI symbols representing modern segmentation strategies.

From Cohorts to Communities of One: Rethinking Segmentation in Pharma Marketing

Donna Pacheco - December 11, 2025

Illustration of multiple pharma communication channels merging into a seamless digital health experience with a doctor and patient viewing health data.

Why Unified Experience Design Beats Omnichannel in Pharma Marketing

Donna Pacheco - December 7, 2025

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

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December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

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