pharma lifecycle management Archives - Pharma Marketing Network

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Marketing Through the Patent Cliff: Lessons from Big Pharma Restructuring

Donna Pacheco - March 30, 2026

From Prescription to Shelf: Designing the Rx-to-OTC Transition Without Losing Trust

Donna Pacheco - March 12, 2026

The Patent Cliff Playbook: How Pharma Marketing Must Adapt When Exclusivity...

Donna Pacheco - February 23, 2026

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Emotional Storytelling in Pharma: Where to Draw the Line

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The Death of Last-Click: Rethinking Pharma Marketing Measurement

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Brand vs Medical vs Legal: Who Really Owns the Message in...

April 9, 2026