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Older adults playing pickleball, illustrating affinity-based pharma marketing that connects health and vaccine messaging with active lifestyles.

Pickleball, Vaccines, and Smarter Pharma Marketing

Donna Pacheco -
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Healthcare professionals from different generations using digital tools as part of a modern generational HCP marketing strategy.

The Millennial Prescriber Pivot: Is Your HCP Strategy Built for the...

Donna Pacheco -
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Pharma professionals coordinating medical, commercial, digital, and communications strategies at an industry congress.

Your Congress Strategy May Have a Coordination Problem, Not an ROI...

Donna Pacheco -
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Patient prescription journey illustrating the transition from a first prescription fill to a second fill and continued treatment.

A First Fill Looks Like a Win. What Happens at Fill...

Donna Pacheco -
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Specialty pharma distribution connecting pharmaceutical logistics, healthcare providers, inventory, and digital workflows.

The Specialty Distributor Wants to Be More Than the Middleman

Donna Pacheco -
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Pharma marketing professional managing programmatic advertising disruption and ad-tech partner risk

What Happens to Your Pharma Media Plan When an Ad-Tech Partner...

Donna Pacheco -
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Pharma marketer moving from the gaming industry into healthcare, representing lessons in testing, segmentation, and pharma performance marketing.

A Pharma Marketer Walks Into a Gaming Company. What Should She...

Donna Pacheco -
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Pharmaceutical TV ad spending concept showing rising media investment, brand awareness, and patient engagement

Bimzelx Spent $31 Million on TV. What Is UCB Buying?

Donna Pacheco -
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Smartphone displaying Snapchat with multiple pharmaceutical advertising CTAs for safety and prescribing information.

Snapchat Just Made Pharma Ads Easier to Run. Will Brand Teams...

Donna Pacheco -
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Pharma CGI advertising concept showing a dinosaur and invasive weeds as visual metaphors for asthma and chronic disease.

The Asthma Dinosaur and the Psoriasis Weed: Why Pharma Ads Are...

Donna Pacheco -
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