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Sandwich generation caregiver balancing work while caring for a child and an aging parent at home

The “Sandwich Generation” Squeeze: Is Pharma Marketing Built for the Caregiver...

Donna Pacheco -
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Patient discussing a rejected prescription claim with a pharmacist at the pharmacy counter.

Your Patient Campaign Got the Click. Then the Pharmacy Claim Was...

Donna Pacheco -
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Medical Affairs and pharma Marketing professionals coordinating an omnichannel strategy for healthcare professional engagement

Medical Affairs Is Becoming a Media Player. Where Does That Leave...

Donna Pacheco -
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Pharmaceutical company headquarters representing pharma corporate branding, corporate reputation, patient trust, and medicine brand strategy.

The Pharma Brand Isn’t the Only Brand Anymore. Should Companies Start...

Donna Pacheco -
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Nasal epinephrine spray representing behavioral patient marketing and the shift toward needle-free emergency allergy treatment.

The Needle-Free Pivot: What neffy Teaches Us About Changing an Emergency...

Donna Pacheco -
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Visitor viewing epilepsy-inspired artwork in a gallery, illustrating experiential disease education through art and lived experience.

Epilepsy Is Hard to Put Into Words. UCB Is Trying Art...

Donna Pacheco -
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Patient watching streaming TV as part of an integrated connected TV pharma strategy across digital, search, audio, CRM, and HCP channels.

What Does a Pharma Campaign Look Like When Streaming Comes First?

Donna Pacheco -
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Older adults playing pickleball, illustrating affinity-based pharma marketing that connects health and vaccine messaging with active lifestyles.

Pickleball, Vaccines, and Smarter Pharma Marketing

Donna Pacheco -
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Healthcare professionals from different generations using digital tools as part of a modern generational HCP marketing strategy.

The Millennial Prescriber Pivot: Is Your HCP Strategy Built for the...

Donna Pacheco -
0
Pharma professionals coordinating medical, commercial, digital, and communications strategies at an industry congress.

Your Congress Strategy May Have a Coordination Problem, Not an ROI...

Donna Pacheco -
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