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The Patent Cliff Playbook: How Pharma Marketing Must Adapt When Exclusivity...

Donna Pacheco -
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After the Safety Alert: A Pharma Crisis Response Strategy to Rebuild...

Donna Pacheco -
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Hands holding a prescription bottle labeled "Accelerated Approval" surrounded by charts, pills, and lab documents representing conditional drug marketing strategies.

Marketing in the Gray Zone: Launching with Conditional Approvals and Incomplete...

Donna Pacheco -
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Prescription bottle with price tag beside pills and financial charts symbolizing drug pricing communication and transparency in pharma marketing.

Rethinking Drug Pricing Communication: Communicating Value Beyond the Sticker Price

Donna Pacheco -
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A beaker with a sprouting plant, pills, and stethoscope in front of a pharmaceutical facility with solar panels and wind turbines symbolizing sustainable pharma marketing.

Green is the New Trust: Communicating Sustainability in Pharma Without Greenwashing

Donna Pacheco -
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Male scientist holding a jar of pills and a sign labeled "TRUST" against a healthcare-themed background.

The New Metrics of Pharma Trust: Reputation, Relevance & Impact

Donna Pacheco -
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